Saint Javelin
Task: Saint Javelin was launching two new products - a tactical backpack and sling bag - and needed a full social media campaign to showcase their functionality, style, and versatility. The brand wanted authentic, high-impact visuals that would resonate with an outdoor and adventure-focused audience, while driving engagement and sales online.
Solution: We designed and executed a complete launch campaign across social media.
Cinematic product videos highlighting real-life use cases in outdoor and mountain environments. Short-form UGC-style content optimized for Instagram, TikTok, and other social platforms. Product photography for digital ads, website, and promotional assets.
In alignment with the brand’s support for Ukraine, we sourced a fully Ukrainian crew for the shoot, bringing authenticity, creativity, and technical expertise to every part of the production. Shooting on location in the mountains allowed us to demonstrate the bags in real scenarios - hiking, climbing, and urban transitions - highlighting both durability and lifestyle appeal. Our team handled everything from concept development and pre-production to filming, editing, and post-production delivery, ensuring cohesive, brand-aligned content.
The imagery was used across their website, blog, and main page to create a consistent brand look, while also powering email marketing campaigns with strong, eye-catching visuals. This allowed their team to maintain a unified aesthetic across all customer touchpoints and gave every piece of content — from ads to newsletters — the same polished, premium feel.
